Search Engine Optimization 2017-08-25T12:24:47-02:00

Search Engine Optimization (SEO)

SEO is the term given to the process of helping the search engines (like Google, Bing, and Yahoo!) figure out what your website is about, and how relevant it is to the search terms entered by users. There are more than 200 factors that play into how the search engines decide that one website is more or less relevant than others. While many of the factors used in the search engines’ ranking algorithms are not disclosed, there’s a wealth of verified publications discussing the known factors.

Two of the biggest areas of concentration are called on-site optimization and off-site optimization. On-site refers to the coding, meta data, and content that make up your website. Once on-site optimization is completed, it rarely needs any changing depending on the strategy applied. Off-site SEO refers to the ongoing creation of content throughout the internet that creates links and organic traffic to your website, signifying to search engines how relevant your website is to the keywords being searched. Every link and piece of content is like a vote cast for your website, telling the search engines that your site is more popular, trustworthy, and relevant than the other websites.

Success in SEO is greatly dependent upon the geographical reach desired, the keywords pursued, and the amount of activity & effort that, compared to your competitors, you put into content marketing, social media. Like a race, if you are the only one running, you are guaranteed first place without any effort. However the more competitors you have participating in the race, the harder you will have to work at achieving first place.


5 Keywords: $392   |   10 Keywords: $587   |   20 Keywords: $843

*All SEO options monthly rates and require a one time $350 campaign setup fee.  Certain fees maybe waived by acquiring aditional services or by agreeing to a service commitment.

Frequently Asked Questions

This depends on many factors including the location, industry, competition, and over 200 other factors that search engines analyze when ranking.  Usually, you should begin seeing results within 3 months.

When we reference ranking in search engines, we are referring to the order that you show up on the search engine when a potential website visitor is searching for a keyword related to your industry.

Backlinks are definitely important for search engine optimization.  However, the quality of backlinks matter a lot.  Low quality backlinks can have a negative impact on your seo efforts.

Blog articles, blog comments, and directories that link to your website from another website are called backlinks.

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