The 3 Components Of A Website That Is Optimized For Conversion
Hi my name is John with HQ Digital Marketing and today we will be taking a look at The 3 main components of a website that is optimized for converting your visitors into actual clients For this example we will take a look at the website that we built for VigilanceElite.com
First, we will take a looks above the fold. This is the area of the website that your visitor sees before scrolling. It should let the visitor know who you are, what you do, and what your competitive advantage is. It should also provide the necessary information needed to contact you, because lets face it, nobody wants to search for contact information.
Next, lets looks at the Website Layout. All of your services or products should be organized by importance and in the proper order to walk your visitor through the decision making process. Remember the only reason that a visitor continues to scroll down your website is because they haven’t found what they are looking for.
Finally, you need to make sure that your website contains multiple calls to action. You don’t want to give them the information to make the decision and not give them a convenient opportunity to act.